Wednesday, January 28, 2009

Adventures in Advertising: PETA/Super Bowl Edition...

The only thing that intrigues me about the strange American tradition that is the Super Bowl, is this recently banned PETA advertisement.


Although I'm a vegetarian and have been for several years, I sometimes don't agree with PETA's tactics (graffiti, paint-throwing, etc).

This ad, however, is exactly why I love them - It showcases what they do best.  They really know how to be cutting edge and get an audience's attention.

Enjoy! (But just as a warning, it's a bit steamy!)

video

What do you think? Should the ad have been banned from the Super Bowl Broadcast? Is it too racy? Or is it clever and sexy?

Not enough to convince you to go Veg? 
Here are some interesting facts about vegetarianism and saving the environment:

1. Meat production contributes greatly to deforestation. Over 40% of the rain forests in Central and South America have been destroyed to create pastures for cattle being raised for beef. 

2.A U.N. report found that a full 18% of global warming emissions come from raising chickens, turkeys, pigs, and other animals for food. That's about 40 percent more than all the cars, trucks, airplanes, and all other forms of transport combined (13 percent). It's also more than all the homes and offices in the world put together (8 percent).

Still not convinced that a vegetarian diet can get you through triathlon training? 
Well, six-time Ironman World Champion Dave Scott was a longtime vegetarian through the 80's and 90's!

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3 comments:

coffee said...

ironically PETA is getting more publicity from the fact that their ad was banned than they would have if it was approved

mberenis said...

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MJ said...

I certainly have no problem with it but it's not surprising it was banned.... after 'nipplegate' they're a little sensitive.

Cheers,