Thursday, October 23, 2008

Adventures in Advertising

It's time for another adventure in advertising! This series of Puma ads, located in the West 4th Street A,C,E subway station, harnesses the undeniable power of Ussain Bolt, olympic gold medalist and record breaker.

If any of you watched the olympics, I'm sure you saw Bolt's record breaking sprints and casual attitude. I must admit, I thought he seemed a bit pompous; I mean, he jogged to the finish line! But these ads really take a different look at him, which I found kind of charming.

"He reminds us that being the best should be fun!"

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