As you may or may not know, I'm an advertising major and am always scoping out the billboards and busses around the city for great, creative ads to fuel my imagination. I love ads that really speak to the consumer, ones that relate on a truly personal, "I know you" type of level.
Thursday, October 16, 2008
The NYC Marathon is fast approaching, and Asics, one of the sponsors, has been running a great campaign all over New York.
I love these ads because they speak specifically to the New York City runner. I'm not running the marathon, but I relate to and appreciate the messages behind the ads. They get me excited about the event and about relating to a larger community of runners, and of New Yorkers. It's an Ah, Yes kind of moment when I see the ad and secretly smile to myself, knowing they're talking to me.